Scams are evolving, and awareness is the best defense. We were entrusted with the mission to educate Malaysians on financial scams—and to do it in a way that was impactful, engaging, and far-reaching.
The result? A nationwide campaign that took learning to the streets—from pop-up kiosks in hypermarkets to universities, mosques, and high-traffic spaces—making #JanganKenaScam a movement Malaysians could connect with.
The Association of Banks in Malaysia (ABM)
Association of Islamic Banking
Financial Institutions Malaysia (AIBIM)
2023
The Challenge
“Turning Awareness Into Action—Anywhere and Everywhere”
The task wasn’t small. We needed to take an important (and serious) message and deliver it creatively to a diverse audience. The campaign had to resonate with Malaysians across different age groups and locations while remaining fun, practical, and memorable.
How We Made It Happen
“Interactive. Experiential. Focused.”
Pop-Up Experiences That Educate & Engage:
We designed experiential #JanganKenaScam booths that turned learning into a hands-on activity. Malaysians engaged with interactive games, live demonstrations, and immersive visuals, making financial scam awareness practical, relatable, and fun.
Nationwide Rollout with Precision:
From bustling hypermarkets to suburban mosques, we executed a seamless rollout of pop-up kiosks and roadshows. Each booth was consistent, visually compelling, and tailored to maximize engagement, no matter the venue.
Tech Meets Education:
To amplify the experience, we developed an event app that gamified anti-scam learning. Interactive activities and integrated brand activations made sure every visitor left informed and equipped to stay one step ahead of scammers.
“From Awareness to Action: A Nationwide Win”
The #JanganKenaScam campaign proved that learning doesn’t have to be boring. By combining creativity, focus, and interactivity, we transformed public spaces into hubs of education and empowerment. Attendees left not just aware, but better prepared to protect themselves against financial scams—and that’s what success looks like to us.
At Chojeom, we don’t just deliver campaigns. We create movements that matter.
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